Ronit, please share your story with us. How did you get to where you are today?
I’ve being working in the skincare industry for almost 25 years as an esthetician. I was trained by the top plastic surgeons and dermatologists in Beverly Hills. As an esthetician, I’ve been treating different skin types and colors for many years and helping people look good and feel confident. I used and admired many different skincare brands but I couldn’t find one that has everything I wanted. Things like the State of California Environmental Protection Agency Requirements which are cruelty-free, vegan, alcohol-free, fragrance-free, paraben-free, minimum ingredients. I also prefer the products to be hydrating and gentle on the skin.

Today we’d like to introduce you to Ronit Falevitch .

Thanks for sharing your story with us Ronit. So, let’s start at the beginning and we can move on from there.
I always had the passion for skincare. I have spent my extra curriculum in architectural school and on summer breaks I freelanced in department stores for skincare companies and realized how much I’ve missed skincare. I started my career as an aesthetician in dermatology clinic in Santa Monica and couldn’t have better training. It was the best school ever! After a couple years at the dermatology office, I moved to Beverly Hills. I worked for a plastic surgeon preparing the contestant’s skin for a beauty pageant for the reality TV show “The Swan”.