Ronit, please share your story with us. How did you get to where you are today?
I’ve being working in the skincare industry for almost 25 years as an esthetician. I was trained by the top plastic surgeons and dermatologists in Beverly Hills. As an esthetician, I’ve been treating different skin types and colors for many years and helping people look good and feel confident. I used and admired many different skincare brands but I couldn’t find one that has everything I wanted. Things like the State of California Environmental Protection Agency Requirements which are cruelty-free, vegan, alcohol-free, fragrance-free, paraben-free, minimum ingredients. I also prefer the products to be hydrating and gentle on the skin.